La Rue de la République: story of a social and real estate gamble forever non successful, always trying
Patrick LACOSTE and Antoine RICHARD
From the beginning, the big project of real estate investors in the second half of the 19th century has battled with the lack of interest of the Marseille elite. The buildings of the Société Immobilière Marseillaise (SIM) were rented to craftsmen, tradesmen and those working in the ports. The SIM maintained rent at a low rate. This extended to those households protected by the law of 1948 who installed themselves after the destruction of “the Panier” in 1944. Despite these laws, since the 1970’s, the local areas have seen a progressive degradation due to the lack of upkeep from SIM real estate. Those that can move do; only the poorest stay in these areas: park property becomes “a park social fact”.
Today, the huge rehabilitation project started in 2002 under the name of OPAH (Programmed housing improvement operation) and the Euroméditerranée project, with the support of public authorities, spotlights successful financial investors. This operation very quickly became a game for financial speculation, not only harming the renovation of living conditions and a community, but also countering elementary needs of the inhabitants and merchants. Without any convincing results.
Between the Sadi Carnot center and the Joliette, the street appears to be void of social activity: with closed stores on the first floor and the apartments on the other floors mostly vacant.
What about the waltz capital and the successful owners? What about the profits made from the losses of the residents and the citizens of that city?
From 1987 to 2004: a first speculative wave brings in big profits without rehabilitation
In 1986, the government throws the law of 1948 out which attracts investors, and in 1987 the SIM sells its assets to Danone- Cofinda. This first investor allows the buildings to deteriorate and then resells, at a higher value in 2000 to the company P2C for 82M€. The first assistant, Renaud Muselier, congratulates himself on this “new energy”.
In 2002, the State decides to give massive aid to Marseille, in the the name of the Euroméditerranée national interest project. Confronted by the risks of tenants being evicted because of a grand renovation project, the negotiates with the city two conditions:
- The city must commit to the restoration of 500 buildings in the ancient area by offering government housing which will give rise the “protocol determining the destruction of the unworthy resident”, an accord between the city and the State.
- The city commits itself to uphold the rule 3/3 foreseen in l’OPAH (1/3 free housing, 1/3 government housing, and 1/3 interim housing). All protocol applying these concepts are signed by the Euroméditerranée Public Establishment and the owners of P2C and Eurazéo in return for public subsidies.
In April 2004, a part of the street sees new ownership: P2C, who has not carried out an investment in 4 years, sells its property assets for total of 117M€ (1,350 housing establishments and & 50,000m2 of retail space) to an American pension fund (Lone Star Fund IV); 553 owners still reside in the resold apartments: for P2C that represents a loan of close to 30M€ without having done anything! Lone Star Fund - Marseille is created in a tax haven (double advantage - evade taxes and receive a discreet loan of 100M€, on behalf of Société Générale and the group Caisses d’Epargne).
In keeping with the image of a real estate investment operation of medium term, and not purely as a speculative financial project, Lone Star creates a company with a local name, Marseille-République (with a French CEO, Eric Foillard). However it was necessary to “sell” this plan to the residents of Marseille. A project is organized with the local authorities to present this as achance for Marseille and its inhabitants. The city quickly agrees to the plan and the speculative money being brought into the urban areas. A press conference of the town hall and Marseille- République announces the transfer of property.
“We are in agreement with the goals of Marseille-République” states Danièle Servant, assistant to the Urbanism campaign. However, confronted by journalists, the organizers make two confessions.
Danièle Servant states: “the 650 families do not have a right to stay on the street of the Republic”, and “we are not permitted to give government housing”. The municipal support to Lone Star is clear. Eric Foillard announces a financial goal of an annual profit of 18% (cf. 20 minutes, August 24, 2004) which is 3 to 4 times more than the average profit for real estate investors. He announces this with sweat and tears). The following will show by what illegal means and pressure the group resort to to achieve this objective.
In May 2004, by way of a merger, the group Eurazéo inherits the other half of the street (140 buildings, 1,350 housing establishments and 60,000m2 of retail space). From 2004 to 2008 the intervention of Marseille-République and Eurazéo-ANF in the renovation project, each on a part of the street of the Republic
- what were the results?
In the 2004-2008 period, the State, via Euroméditerranée and the local authorities, spend considerable amounts of money on public facilities that give value to the area: a tramway (from the Joliette to Sadi Carnot), an underground parking lot with 700 spots, an underground area for retaining water, a recasting of the public roads, a substantial contribution to improving the facades of buildings to the benefit of the owners. Euroazéo-ANF receive 4,74 M€ in grants for the rehabilitation under OPAH 2002-2006. These investments, beneficial for a building that has appreciated in value, come with no public controlled rent.
Many inhabitants left or are leaving… 2006-2007
Euroazéo-ANF master in renovation, organizes its property tax loan for the duration
Throughout these years Eurozéo-ANF have finished work on a part of its 140 buildings, apartment complexes, and retail space (7000 m2). Its investment wager is based on an average term project that is very different from Lone Star: banking on the rent of franchised shop owners and changing the population little by little by slowing, over time, raising the rents of tenants and shop owners.
From an aesthetic standpoint, in the Vieux Port-Sadi Carnot area, the renovation was effective: the buildings are in good shape, the apartments and small shops have been touched up, storefront signs have appeared (H&M, Vert Baudet, Sephora, Mango, Celio, Hilton…). In order to higher its property tax profit, Eurozéo-
ANF insists , when each lease is up for renewal, that the rent be comparable to the new buildings or those that were restored in the area, even if there was still work to be done.
Un Centre Ville pour Tous, once being permanently open to residents, were able to read dozens of letters from Eurazéo-ANF to residents warning them that their rent was going to increase by as much as 3 times the amount!
Long time residents have the threat of not being able to stay due to the raise in rent at the time of renewing their lease: they can dispute this with the departmental commission of conciliation that the landlord is obliged to get if the tenant refuses to pay the higher rent. But you have to ask how many are not aware of their rights in order to defend themselves from this?
Many inhabitants left or are leaving… 2006-2007
Marseille République, master of short term speculative renovation
Between 2004-2008, Marseille République, by implementing often very questionable methods of property trading, is beginning a massive operation to destabilize tenants and traders, in order to “liberate” the most amount of buildings possible which they will in turn sell to cut. Tenants receive notices of them having to
leave due to their apartments being part of this vast renovation project.
At the same time, a project of suppressing business is launched by using legal means more or less ethical to make a clean sweep benefiting franchises, those who raised the rents, and that will be more suitable to future tenants. The distress of the social structure is beginning.
Pressure and threats were carried out by the intermediary of the pseudo mediators of Marseille République in order to oust holders of leases from 1948. Today many have left, frightened or worn out by the intolerable conditions that they were subjected to (blackmail, violence on building sites, or unfulfilled promises) where after having been “bought” with a weak compensation package upon leaving.
Many tenants were able to withstand, with the support of local associations, and move back. Their anger, solidarity, and petitions manifesting at the demonstration
on November 27, 2004 in front of l’Hôtel de Ville led the head of the regional administration, Christian Frémont, to establish from Lone Star Marseille République adherence to the rules in OPAH of 2002: the rehousing of tenants at a level equivalent to the rent they pay. Lone Star had to give up its wild profitability ideas and give away (at 650 € the m2) 356 homes to 6 social property lessors.
Isabelle’s place, 2007
Demonstration on the street, Novembre 2004, 27 © Michel Cuadra, Michel Guillon
The “reality” of speculation
Beginning of 2008, 255 apartments (of 1.350) are being renovated to be sold at 3.800 €/m2. If we take into account the other 356 housing that were sold back to the “social housing sector”, not even half of the housing units have been effectively renovated. Despite this, the investors of Lone Star are already cashing in their profit. In between 2007-2008 the speculative investment fund Lone Star Marseille-République sell almost all their remaining real estate portfolio (with the exception of the “lot 30” in front of the sea) to two companies:
- to Buildinvest (Paris): 13 buildings not yet renovated comprising of 154 apartments vacant from tenants (lot 12 for 16 M€)
- to its american mirror-company Atemi/Lehman Brothers Real Estates Partners, around 100 of buildings for a total price of 200 M€ (around half of these money are in form of dubious credits)
The surplus value created from Marseille République is on the range of 94 M€ in 4 years! This is the price “paid” by the speculators of Marseille République for a renovation never completed where the tenants, the inhabitants and the local traders are the only victims, whereas the municipality did not cease singing the praises of the investors, without taking care of the compliance with the legal provisions, enacting rigorous principles for a restoration whose social stakes were obvious.
The company ATEMI, subsidiary company with 80% of Lehman Brothers, keeps the name Marseille-République and place the funds under a company called : Marina Baie of the Angels, on March 7, 2008. Another ambitious 5 years capital spending program is announced by the newly formed company. For the 3rd time, although the crisis of the “poisoned” mortgages (subprimes) starts to touch the American large banks, and while the French real estate market started to drop, the city is pleased with this transaction:
– “Such financial signatures regild even more the image of Marseilles” declares J.C. Gondard, general secretary of the city…
2008 and after…
The new «entrance» of Marseille, Euroméditerranée perimeter, close to la Rue de la République From left to right: buildings Kaufman and Broad (housing) and Sextant (offices), on the other side of the footbridge in demolition, buildings Constructa Coeur Méditerranée (hotels), Docks and silos of the quay of Arenc (transformation in offices, theater and panoramic restaurant. Seen since the departmental Library, in December, 2007
The financial crisis and the call to the responsibility for the public authorities: don’t let the speculators on their own! The bankruptcy in September 2008 of Lehman Brothers in the USA, and the general sense of unsecurity in new real estate investments, is likely to leave once again this part of the city to a state of urban waste land and social desert. The financial crisis touches the whole of the real estate sector. The other sectors will suffer indirect economic loss in this “credit cruchdesert” deliberative created. 600 apartments todayare still to be renovated and nearly 60.000 sq.m of commercial space is available! The few tenants that are still in the buildings (in a derelict kind of state) are in a total uncertainty about their own future.
“The restoration of rue de la République, it is finished” said the public authorities in 2007. The Municipality of Marseilles, that many times tried to “clean” the center of the city from their “poors”, will this time come out from its opacity and engage towards politics that will respect their own population? The town hall of Marseilles must produce a local and financial balance sheet of this operation and put it on the table to set out again on new bases. For Centre-Ville Pour Tous, the public authorities - and in particular the State, the municipality and the all urban conglomerate of Marseille - must take the responsabilities against the defective plans of these speculative investors. They have tools to do that (capacity of negotiation the right price and possibly use, as municipality, priority aquisition rights ) to reclaim this part of the city as common and public use.
Advertising on the street for the new buildings, 2007
These photographs are extracted from series realized during all the duration of my implication on the street since 2004: activist beside the inhabitants Un Centre-Ville Pour Tous, artist, and finally, associated with two sociologists within the framework of a research-action ordered by the Ministère de l’Ecologie, de l’Energie, du Développement et de l’Aménagement Durables in Paris.
A book appears on February 2010, which makes public this research and the experience led on the street beside the inhabitants: Attention à la fermeture des portes !, by Jean-Stéphane Borja, Martine Derain, Caroline Galmot and Véronique Manry [http://editionscommune.over-blog.com]
February 18th, 2010 | Tags: Marseille | Category: Uncategorized, Marseille | 
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